Event Brief

At present, the market size of tourist resorts in China is steadily growing and showing multi-dimensional development characteristics. The integration of culture and tourism has deepened, the demand for short-distance micro-vacations has risen, digital transformation has accelerated, the coverage rate of smart tours has exceeded 82%, green and low-carbon have become standard features. However, while the industry is developing, homogeneous competition is prominent, some regional tourism products lack distinctive features. The development gap between central，western regions and the eastern regions is obvious. The transformation of the profit model still needs to be broken through. The phenomenon of relying on the ticket economy has not been completely changed. However, the overall outlook for the tourism and vacation market is optimistic. With policy support, rural vacations and themed products will rise. The demands of Generation Z and the elderly will drive the upgrade of customized services. Regional collaboration and technological empowerment will help the industry make a leap towards high-quality development

The “4th Future Tourist Resort China Summit” will be held in Shanghai on September 17-18, 2026. The event will gather cultural and tourism groups, investors and operators of tourist resorts, hotel and resort groups, architectural design research institutes and leading solution providers to jointly discuss the development path of future tourist resorts, explore breakthroughs and innovations in tourism products, share best practices in technology and operation so as to seek the best business partners.

Major Issues to be addressed at the 2026 event

• Change and Opportunity – Prospects for Tourism Product Trends in the New Era
• Upgrade Tourist Resorts’ Product Competence
• Tourist Resorts’ Operational Breakthrough Under the New Ecosystem
• From Sightseeing to Vacation – Innovative Practices in Tourist Resorts
• Immersive Experience in Tourist Resorts Brought by Digital Technology and Cultural Creativity
• Creation and Practice of Immersive Scenarios Under the Trend of Deep Integration of “Culture and Tourism + Technology“
• The Traffic Password of Tourist Resorts – The Addition of Parent-child Elements
• Energy Efficiency Enhancement in Hotels and Resorts: Low-carbon and Smart Work Together
• The Green and Sustainable “Healing Power” of Resorts
• How to Retain the Flow of Tourist Resorts and Make Them Become Regular Tourists
• Rural Activation and Sustainable Operation under the Background of Urban-Rural Integration
• How to Deal with Homogenization of Tourist Resort Under the New Situation

You will experience